Prime Access is a full-service agency that specializes in URBAN MAJORITY™ advertising services. We offer our clients unique access to African American, Hispanic, gay and urban youth consumers, using a sophisticated communications mix of targeted advertising, online presence, direct marketing, event sponsorship and interactive community outreach.
We created the term URBAN MAJORITY™ to capture the increasingly influential role played by African American, Hispanic, gay and urban youth consumers, and the specialized marketing communications needed to reach them effectively. This group represents the majority of consumers in America’s urban areas, and forms the fusion audience that is today’s youth market. As the trendsetters and opinion leaders of popular culture, they exercise profound influence on the purchasing behavior of the entire U.S. consumer marketplace.