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Prime Access and our award-winning advertising campaigns have been featured on CNBC Business News and in The New York Times, The Wall Street Journal, Fortune, Advertising Age, Black Enterprise and OUT magazine. For recent coverage, click on the links below.
| "Mad Marketing Skills - Urban Marketing" July 13, 2008 |
Media Life "Pondering the promise of MTV’s Logo. What it will mean for advertisers targeting gays" June 29, 2005 |
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| "Mad Marketing Skills - Urban Marketing" July 13, 2008 |
Chicago Tribune "Black Films Earning Big at the Box Office" April 1, 2005 |
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| Media Post's Marketing Daily "Targeting Gays, Lesbians Is A Win-Win, New Survey Shows" May 15, 2008 |
The Sourcebook of Multicultural Experts "The Gay Market: A Minimal Investment Can Yield Substantial Reward" 2005/2006 |
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| Brandweek "Study: Gay, Lesbian Consumers Favor 'Friendly' Brands" May 15, 2008 |
The Sourcebook of Multicultural Experts "Maximizing Your Share of the African American Market" 2005/2006 |
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| The Boston Globe - boston.com "Marketing to Gay and Lesbian Consumers" March 30, 2008 |
The Harvard Gay & Lesbian Review "The Gay Market Goes Mainstream" January/February, 2005 |
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| The Advocate "Power Players" March 11, 2008 |
Adweek "McNeill-Popper Moves to Prime Access as ECD" November 16, 2004 |
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| Instinct "The Leading Men of 2007" November 2007 |
Crain’s New York Business "Ads Are Coming Out: Marketers Target Gays Through Mainstream Media" April 26, 2004 |
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| AdAge "Partnership for a Drug-Free America" October 1, 2007 |
The Sourcebook of Multicultural Experts "Understanding Today’s Gay Consumer Market" 2004/2005 |
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| Diversity, Inc. "5 Ways to Reach GLBT-Friendly Consumers" July 25, 2007 |
The Sourcebook of Multicultural Experts "Getting Serious About Winning The African American Market" 2004/2005 |
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| Marketing News "Segmentation: Divide & Conquer" July 15, 2007 |
Adweek "Realistic or Offensive? Advertising leans on stereotypes. When do they cross the line?" September 1, 2003 |
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| Mediaweek "Mission Control: Advocate, Out to Undergo Editorial Tweaks" June 25, 2007 |
Reuters "Gay TV Ad Shows Tide Turns for Marketers" July 21, 2003 |
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| Multicultural Marketing Resources "Advertising In Gay Media Growing 3x Faster Than Mainstream Media, 2006 Gay Press Report Finds" June 11, 2007 |
Dallas Morning News "In the U.S., Gays See Growing Influence: Wider Acceptance Feuling Advertising, Entertainment, Trends" July 14, 2003 |
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| The New York Times "On Avandia, a Niche Strategy Now Under Stress" June 6, 2007 |
The Advocate "The Dating Game: Bravo’s Boy Meets Boy" July 8, 2003 |
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| Marketwatch "Gay Media Grows Faster Than Mainstream" June 4, 2007 |
The New York Times "Campaigns for Black Consumers" June 13, 2003 |
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| Multicultural Marketing Resources "Prime Access Inc. Wins Best Multicultural Advertising Award At 2007 PhAME Ceremony" May 17, 2007 |
Associated Press "P&G to Expand Agency Links for Black Consumers" June 13, 2003 |
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| The New York Times "Uncle Ben, Board Chairman" March 30, 2007 |
Adweek "Ads Against AIDS" February 17, 2003 |
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| The Advertiser "The New Mainstream?" February 2, 2007 |
The Sourcebook of Multicultural Experts "Reaching the Gay & Lesbian Consumer Market" 2003/2004 |
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| The New York Times "What's So Funny? An Image Popular in Film Raises Some Eyebrows in Ads" August 1, 2006 |
The Sourcebook of Multicultural Experts "Affluence & Opportunity: The African American Market" 2003/2004 |
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| mediapost "Gay Ad Market Tops $212 Million" May 11, 2006 |
Reuters "USA: Ford to Market Jaguar to Gay Consumers" December 17, 2002 |
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| The Sourcebook of Multicultural Experts "The Gay Market: Sourcing The Volume Gains You’re Looking For" 2006/2007 |
AdAge "Propecia Aims $2 Million Push at Gay Men" November 11, 2002 |
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| The Sourcebook of Multicultural Experts "Simple Truths For Maximizing Your Share Of The African American Market" 2006/2007 |
Brandweek "soundbites" October 8, 2001 |
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| ABC News Online, Money "Companies Continue to Market to Gays" December 16, 2005 |
Advertising Age "Prime Access: Where the New America is Going" March 20, 2000 |
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| Daily News "Harlem's New Uptown" October 11, 2005 |
The Harvard Gay & Lesbian Review "Understanding Gay Consumers" Spring, 2000 |
