NewsroomTOVA E TEST!
Prime Access and our award-winning advertising campaigns have been featured on CNBC Business News and in The New York Times, The Wall Street Journal, Fortune, Advertising Age, Black Enterprise and OUT magazine. For recent coverage, click on the links below.
"Mad Marketing Skills - Urban Marketing"
  Media Life
"Pondering the promise of MTV’s Logo. What it will mean for advertisers targeting gays"
"Mad Marketing Skills - Urban Marketing"
  Chicago Tribune
"Black Films Earning Big at the Box Office"
Media Post's Marketing Daily
"Targeting Gays, Lesbians Is A Win-Win, New Survey Shows"
  The Sourcebook of Multicultural Experts
"The Gay Market: A Minimal Investment Can Yield Substantial Reward"
Brandweek
"Study: Gay, Lesbian Consumers Favor 'Friendly' Brands"
  The Sourcebook of Multicultural Experts
"Maximizing Your Share of the African American Market"
The Boston Globe - boston.com
"Marketing to Gay and Lesbian Consumers"
  The Harvard Gay & Lesbian Review
"The Gay Market Goes Mainstream"
The Advocate
"Power Players"
  Adweek
"McNeill-Popper Moves to Prime Access as ECD"
Instinct
"The Leading Men of 2007"
  Crain’s New York Business
"Ads Are Coming Out: Marketers Target Gays Through Mainstream Media"
AdAge
"Partnership for a Drug-Free America"
  The Sourcebook of Multicultural Experts
"Understanding Today’s Gay Consumer Market"
Diversity, Inc.
"5 Ways to Reach GLBT-Friendly Consumers"
  The Sourcebook of Multicultural Experts
"Getting Serious About Winning The African American Market"
Marketing News
"Segmentation: Divide & Conquer"
  Adweek
"Realistic or Offensive? Advertising leans on stereotypes. When do they cross the line?"
Mediaweek
"Mission Control: Advocate, Out to Undergo Editorial Tweaks"
  Reuters
"Gay TV Ad Shows Tide Turns for Marketers"
Multicultural Marketing Resources
"Advertising In Gay Media Growing 3x Faster Than Mainstream Media, 2006 Gay Press Report Finds"
  Dallas Morning News
"In the U.S., Gays See Growing Influence: Wider Acceptance Feuling Advertising, Entertainment, Trends"
The New York Times
"On Avandia, a Niche Strategy Now Under Stress"
  The Advocate
"The Dating Game: Bravo’s Boy Meets Boy"
Marketwatch
"Gay Media Grows Faster Than Mainstream"
  The New York Times
"Campaigns for Black Consumers"
Multicultural Marketing Resources
"Prime Access Inc. Wins Best Multicultural Advertising Award At 2007 PhAME Ceremony"
  Associated Press
"P&G to Expand Agency Links for Black Consumers"
The New York Times
"Uncle Ben, Board Chairman"
  Adweek
"Ads Against AIDS"
The Advertiser
"The New Mainstream?"
  The Sourcebook of Multicultural Experts
"Reaching the Gay & Lesbian Consumer Market"
The New York Times
"What's So Funny? An Image Popular in Film Raises Some Eyebrows in Ads"
  The Sourcebook of Multicultural Experts
"Affluence & Opportunity: The African American Market"
mediapost
"Gay Ad Market Tops $212 Million"
  Reuters
"USA: Ford to Market Jaguar to Gay Consumers"
The Sourcebook of Multicultural Experts
"The Gay Market: Sourcing The Volume Gains You’re Looking For"
  AdAge
"Propecia Aims $2 Million Push at Gay Men"
The Sourcebook of Multicultural Experts
"Simple Truths For Maximizing Your Share Of The African American Market"
  Brandweek
"soundbites"
ABC News Online, Money
"Companies Continue to Market to Gays"
  Advertising Age
"Prime Access: Where the New America is Going"
Daily News
"Harlem's New Uptown"
  The Harvard Gay & Lesbian Review
"Understanding Gay Consumers"